Comprised with a long-life 120,000RPM G-TRON digital motor and 360° 3D intake with larger air inlet surface area for superior performance and improved flow rate by increasing output flow, equalling faster and more precise styling. Engineered with dual ionic technology, featuring an ion generator with on-off switch, regulating emissions of negative ions based on the desired outcome - set to ION for hydrated, smooth hair with reduced static, or, set to O for added volume and texture. An ergonomic and futuristic design that perfectly combines lightweight (290g) and manoeuvrability while reducing arm fatigue during drying. Super advanced artificial intelligence for intuitive temperature management paired with key lock and recessed cold shot to avoid unwanted changes. LED interface with 12 customisable settings. Triple protection filter with removable rear grill facilitates daily cleaning and maintenance. Equipped with an extraordinary filter cleaning warning system; luminous orange LED lights up to indicate that the filter needs cleaning, ensuring longer motor life and avoiding compromising the quality of performance. Note: The filter must still be cleaned on a regular basis. Optimised, pleasant sound frequency compared to other brand hairdryers in the same category thanks to the special sound-absorbing 3D sponge, which dampens the noise to almost silent. Designed for energy saving, using only necessary energy, avoiding any waste. Certified bactericidal and sanitizing action. Designed, assembled and tested in Italy.