LUMINOUS COOL BLONDES FULL OF REFLECTS. The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Préférence with light-reflecting dyes, for a luminous and sophisticated colour.

SHADE 7.1 ICELAND
Shade 7.1 was inspired by Iceland. This luminous blonde, enriched with ashy reflects as cool as the magnificent icebergs of the Blue Lagoon, is beautiful on every skin tone.

ANTI-BRASSINESS PURPLE MASK. A nourishing mask enriched with purple dyes that neutralise yellow undertones week afterweek. Apply the mask to keep your blonde cool for up to 6 weeks.*
*based on 3 applications of Anti-Brassiness Purple Hair Mask