Hair Genetics is trusted by over 100,000 customers for creating effective, confidence-boosting hair solutions. As a UK-based brand, we specialise in at-home products for thinning hair, grey coverage, and everyday styling—making salon-quality results accessible to everyone. Our best-selling Root Cover Up has helped thousands instantly disguise greys and regrowth with ease, while our innovative Hair Fibres create the appearance of thicker, fuller hair in seconds. Designed for convenience and performance, our products are humidity-resistant, easy to apply, and gentle on the scalp. We know that every strand matters—so our formulations are made with care, backed by user-tested results, and developed to meet the real needs of whoever wants to feel confident in their hair every day. Hair Genetics is proud to be an Amazon bestseller with tens of thousands of reviews and repeat customers. We’re now bringing our most loved solutions to Superdrug, with exclusive offers, refill packs, and fast UK shipping. Whether you're covering greys, building volume, or just refreshing your look—Hair Genetics gives you the tools to take control of your hair journey from home.