Arm & Hammer's breakthrough formula and the most advanced packaging technology combined in one! This Whitening Protection formula is designed to deliver superior stain removal vs non-baking soda toothpastes by gently lifting stains to deliver a noticeable difference. Arm & Hammer Charcoal White Pro Baking Soda Toothpaste reminieralises tooth enamel and neutralises acids caused by everyday food and drink. Returns oral pH to neutral levels Provides Lasting Freshness 100% recyclable (Carton, Tube and Cap) No preservatives. No artificial colours. Vegan friendly. Low abrasion. It also utilises Baking Soda which effectively removes plaque and stains in hard-to-reach areas of the mouth. Baking Soda is the hero ingredient, alkaline in nature and able to help return oral pH to neutral levels. Developed and produced in the UK.