JUICY STRAWBERRY FLAVOUR – BRUSHING NEVER TASTED THIS GOOD - Savour the sweet burst of freshly picked strawberries with every brush. Smooth, creamy, and packed with berry-filled freshness, this toothpaste makes brushing a treat you’ll actually look forward to—no spoon required! STRENGTHEN & PROTECT – ENAMEL CARE WITH EVERY BRUSH - Brushing should do more than just clean—it should protect. MySweetSmile’s Fluoride-Free Formula strengthens enamel, prevents cavities, and shields teeth from acid erosion—so your smile stays strong, healthy & cavity-free. DEEP CLEAN & FRESHER BREATH – NO COMPROMISE ON PROTECTION - Plaque, tartar, and bad breath don’t stand a chance. This powerful yet gentle formula fights buildup while keeping your breath fresh all day—so you get the best of both worlds: flavour + function. DERMATEST®-APPROVED & MULTI-AWARD-WINNING - Independently tested in Germany by Dermatest®, MySweetSmile’s Dentist-Approved Toothpaste has earned a 5-Star Seal of Approval—proven to be safe, effective, and enamel-friendly. Voted Best Teeth Whitening Brand 2023 & 2024 by The Independent’s IndyBest Awards. TRUSTED BY OVER 1 MILLION CUSTOMERS WORLDWIDE - Join 1M+ smiling customers across the UK, US & EU who trust MySweetSmile’s dentist-approved formulas for stronger teeth, fresher breath and a delicious brushing experience. As seen in The Guardian, Daily Mail, HELLO!, and more—our flavour-packed toothpaste makes brushing better.