Effective strengthen toothpaste contains calcium, magnesium and zinc hydroxyapatite that is an essential building material in enamel. It strengthens hard tissues of teeth and forms a protective coat on the enamel surface. Innovative cleaning technology with hydroxyapatite helps to strengthen teeth, polishes enamel to a Shine and promotes oral care health. Pleasant Minty Flavour provides fresh breath feeling. 98 Percent NATURAL. Vegan Friendly. Gluten - free. Halal Friendly and with 100% Recyclable Packaging to protect the Earth. For the entire family (6 years and over). How to use: We recommend brushing teeth for two minutes, twice daily and to spit, not rinse, to allow the active ingredients to stay in and work their Magic in your mouth. The toothpaste is recommended for the whole family: children from 6 years and adults. Free from: SODIUM LAURETH SULFATE, PEG, SACCHARIN, SYNTHETIC COLOURS. BioDenta Superwhite total care toothpaste to protect sensitive tooth enamel, whilst providing enhanced whitening. 98% Natural Ingredients , free from SLS, PEG & Parabens Vegan Friendly and Halal Friendly New formula with improved enamel strengthening Toothpaste, Natural Toothpaste, Vegan, Halal, SLS Free Toothpaste, Paraben Free Toothpaste and Strengthens hard tissues of teeth and forms a protective coat on the enamel surface plaque protection